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Empathy in UX Design: Using Prototypes to Bring Ideas to Life

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Design Thinking: Human-Centered Innovation in the Age of Smart Technology As technology evolves, so do the products that serve us. Devices that once relied on buttons and screens are now infused with AI, automation, and advanced ICT technologies . In some cases, they don’t just assist us—they anticipate us. They think, adapt, and even “learn” through interaction. But this complexity introduces a challenge: How do we design products that feel intuitive when they are no longer simple? How can we create something that thinks like a machine, but feels like it was designed for a human? The answer lies in a powerful approach called Design Thinking —a process that bridges human empathy with creative problem-solving. What Is Design Thinking? Design Thinking is more than just a method—it’s a mindset. It’s about approaching challenges from a human-centered perspective and building solutions by deeply understanding the people who will use them. Originally developed in the 1960s, the ...