From Rejection to Acceptance: How URTC Explains User Resistance to Change
User Resistance Change Theory (URTC) explains how users react when new technologies or systems are introduced—and more importantly, how that resistance evolves over time. In organizational or societal contexts, resistance to change is not just common—it's expected. But that resistance isn't static. With the right approach, users can move from skepticism to acceptance. URTC provides a framework for understanding this transformation, allowing organizations to plan smarter adoption strategies. Here's how it works and how to apply it. This post explores why users resist new technologies, how that resistance changes over time, and what practical steps organizations can take to reduce it. Why Do Users Resist New Technologies? User resistance usually stems from five core causes. Recognizing them is the first step toward overcoming them. 1. Disruption of Familiar Routines People are naturally inclined to stick with what they know. Introducing a new system interrupts that fa...