Successful Digital Transformation: Case Studies of Netflix and Uber
Companies that have successfully achieved Digital Transformation (DX) consistently explored how digital technologies could address customer needs and reshape their industries. These organizations leveraged data, AI, and cloud technologies to stay ahead of market trends and deliver customer-centric solutions. Netflix: A Pioneer of Digital Innovation in the Content Industry From DVD Rentals to Global Streaming Powerhouse Netflix started in 1997 as a DVD rental service with a unique subscription model. By 2007, it introduced online streaming, allowing users to watch content on-demand—anytime, anywhere. Original Content Production as a Game Changer In 2013, Netflix began producing original content like House of Cards and Stranger Things , establishing itself as a global content creator. AI-driven analytics helped identify viewer trends and guide content investments. Personalization Through AI and Big Data Recommendation Engine: Personalized suggestions based on viewing his...