The Difference Between Data, Information, and Knowledge Every UX Planner Must Understand
UX planning is no longer driven by intuition alone. In modern product design, decisions are expected to be evidence-based, user-centered, and strategically aligned. However, one of the most common mistakes UX planners make is treating data, information, and knowledge as interchangeable concepts. This misunderstanding often leads to shallow insights, poor decision-making, and designs that fail to solve real user problems. Understanding the clear distinction between these three elements is a foundational skill every UX planner must master. UX planners who can properly transform raw data into actionable knowledge gain a significant advantage. They are better equipped to communicate with stakeholders, justify design decisions, and create experiences that truly resonate with users. Understanding the difference between data, information, and knowledge is essential for UX planners who want to design meaningful, evidence-driven user experiences. What Data Means in UX Planning Data is t...