Start Strong, End Stronger: The UX Power of Memory
When designing digital experiences, understanding how users process and retain information is essential. One powerful psychological principle that can significantly impact user experience (UX) is the Serial Position Effect . This effect, deeply rooted in cognitive psychology, reveals how the positioning of information influences what users remember. In this post, we explore the science behind the Serial Position Effect and provide actionable strategies to apply it effectively in UX design. What Is the Serial Position Effect? The Serial Position Effect, first demonstrated by Glanzer and Cunitz in 1966, explains that people tend to remember the first and last items in a series better than those in the middle. This phenomenon is divided into two sub-effects: the Primacy Effect and the Recency Effect . Understanding how these memory mechanisms work provides designers with tools to strategically place content for maximum impact. Primacy Effect and Long-Term Memory The Primacy Effect ...